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Season 2 marketing: Pledge your allegiance campaign

Opark 77 March 20, 2012 User blog:Opark 77

On March 19 2012 HBO began a marketing campaign encouraging fans to pledge allegiance to one of five great houses on facebook. Fans are rewarded with a wallpaper of their chosen house and the chance to enter sweepstakes. They released five promotional videos as part of the campaign. Thanks to Winter is Coming for their article on the campaign.

What do you think of the videos? Any favorites? How is your house doing on the facebook app?

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